SEO / Choosing a starting point

Investigate before changing the site.

Use supplied search-performance exports and redirect maps to identify questions worth checking, without treating a correlation as a verified ranking cause.

Choose a task you can check.

A useful SEO resource makes its data window, assumptions and proposed action inspectable. A page losing clicks may need investigation, but a change in one metric does not identify the cause by itself. Supply comparable periods and stable page identifiers. For migrations, keep the proposed redirect map separate from the live configuration. Review loops, competing destinations and missing coverage before anyone changes the website.

Path 01

Investigate a performance change

Use a traffic-analysis resource to prioritize hypotheses from supplied data. Require the relevant rows and comparison period beside each observation.

Path 02

Check a migration map

Use a redirect reviewer for loops, chains and conflicting destinations. Confirm intended coverage and test implementation separately.

Bring these inputs.

  • A bounded export with defined periods, metrics, page identifiers and known site changes.
  • For migrations, the proposed source-to-destination mapping and explicit handling rules for retired pages.

Know what good looks like.

Check calculations against the source export and inspect the proposed affected pages. Confirm that the output separates observations, possible causes and recommended validation.

When to pause

Do not publish automatic fixes from an unexplained recommendation. Data gaps, seasonality and measurement changes can make a confident diagnosis misleading.

Connected resources

Find a starting point.

  • Instruction package · Published

    Redirect Map Reviewer

    Review a supplied URL redirect mapping for loops, chains, conflicting destinations and missing coverage before a migration, without changing your website.

  • Instruction package · Published

    Search Snippet Claim Reviewer

    Compare supplied search-title and description drafts with the actual page evidence, flag unsupported promises and preserve eligibility, price and availability limits before a person edits the site.

  • Instruction package · Published

    Search Opportunity Auditor

    Audit supplied Search Console page exports for traffic changes and possible CTR opportunities, keeping calculations separate from unsupported causal explanations.

Keep exploring.