Choose a task you can check.
Begin with the offer and the audience decision, not a request for more persuasive language. A campaign planner can expose gaps between what a customer needs to know and what your brief supports. An interview guide serves a different purpose: learning what customers think without putting the preferred answer into the question. Keep these tasks separate so a marketing claim does not quietly become research evidence.
Explore a message
Use a message planner to connect supported features with audience questions. Require a separate list of claims that still need evidence.
Adapt an approved message
Use a channel adapter after the core message is settled. A shorter character budget does not justify dropping a limitation or changing who is eligible.
Bring these inputs.
- An approved offer brief with availability, eligibility, exclusions and supported product claims.
- The audience, channel, desired decision and examples of wording your organization can support.
Know what good looks like.
Compare promises, prices, dates and eligibility across the versions. Review interview questions for assumptions that tell participants which answer you want.
When to pause
If the brief lacks proof for a claim, remove or qualify the claim. Do not ask the model to invent a testimonial, customer statistic or competitive advantage.
Connected resources
Find a starting point.
- Instruction package · Published
Launch Message Adapter
Adapt one approved launch brief into channel-specific messages while keeping feature availability, dates, eligibility and limitations consistent across every draft.
- Instruction package · Published
Survey Theme Synthesizer
Group open-text survey responses into traceable themes, distinguish repeated comments from distinct respondents, and preserve minority views without inventing market statistics.
- Instruction package · Published
Campaign Message Planner
Build a campaign message map from a supplied offer brief, separating supported promises, audience concerns and channel-specific calls to action.
- Instruction package · Published
Customer Interview Guide Designer
Turn a specific learning goal into neutral customer-interview questions, follow-up probes and an evidence note sheet without leading respondents toward a preferred answer.